Founded in Shanghai
Long-term experience in brand operations and growth services
Loading page
We help consumer brands plan campaigns, run online and offline sales channels, coordinate inventory and fulfillment, and turn operating data into repeatable workflows.
A real operating environment where brand, commerce, supply chain and digital capability work together.
POOK IN NUMBERS
Long-term experience in brand operations and growth services
Business, technology and delivery teams working together
Supporting categories and markets
Ongoing investment in digital and system capability
Across consumer and technology categories
Global distributor and channel network
Start with one clearly defined operating problem. Connect the business, system and organizational capabilities needed to turn experience into method—and method into the system.
POOK combines operating depth in China with localized execution and cross-market collaboration—turning brand strategy into accountable work across Asia, Europe and North America.
POOK did not begin with software. Its capability grew through long-term operating practice as brands, channels, supply chain, data and teams became connected—ultimately forming the PGS Brand Growth Operating System.
Start with customers, categories, content and channels to form growth judgements and market action.
Connect commerce, retail, warehousing and service so growth demand is carried reliably.
Connect data, assets, workflows and review in a traceable, reusable operating mechanism.
Bring AI into business context, workflows and governance so organizational growth capability keeps compounding.
2004—PRESENT
2004 · Begin with brand operations / 2010 · Build digital-commerce capability / 2015 · Establish supply-chain and fulfillment capability
View milestonesClose stagePOOK started by representing established brands, building its first operating disciplines through frontline commercial work and long-term channel collaboration.
Marketplace operations, product, content and conversion began to operate as one commercial system.
The launch of Pusheng 4PL moved warehousing, delivery and channel service into a coordinated operating model.
2016 · Expand into mother-and-baby categories / 2017 · Incubate an integrated marketing service system / 2019 · Connect business, data and operating systems
View milestonesClose stagePOOK developed new customer-operation models and deeper category-specific operating capability.
POOK became the first service provider to co-build traffic services with JD, strengthening platform and marketing collaboration.
Business and data platforms matured alongside operating methods and continued investment in OMS, WMS and TMS capability.
2020 · Broaden the category portfolio / 2021 · Enter food and beverage / 2022 · Enter the education sector
View milestonesClose stagePOOK received RMB 200M+ in strategic investment from SIG and Youngor and expanded into fashion and pop-culture categories.
The company expanded multi-category operations through partnerships with established consumer brands.
POOK received RMB 200M+ in strategic investment from Jebsen Capital and became a strategic partner for LEGO® Education in China.
2023 · Build a broader marketing ecosystem / 2024 · Partner with Merlin Entertainments / 2025 · Expand into intelligent technology
View milestonesClose stageNew ecosystem partnerships connected digital marketing, content and service delivery.
POOK supplied multiple product categories to LEGOLAND® and became a strategic partner for LEGO® IP-authorized collaboration.
A broader multi-category strategy brought high-growth AI and smart devices into POOK's next operating horizon.
POOK integrates responsible governance, employee development, greener supply chains, partner collaboration and social value into everyday operations—supporting brand growth while building a transparent, trusted and sustainable business ecosystem.
Keep learning as markets and technology evolve.
Respect people, professional boundaries and diverse values.
Share experience and capability so teams grow together.
Explore better methods around real problems.
Growth and responsibility should move together—and keep creating value.
Strengthen governance, business ethics and information management for transparent, accountable operations.
Support employee growth, equality and long-term development so organizational capability compounds.
Advance responsible sourcing, compliant production and resource efficiency.
Create sustainable value through professional service, long-term collaboration and shared capability.
Contribute to public-interest collaboration, talent development and cultural exchange.