Brand Overview
Tangle Angel is a British hairbrush brand recognized for its angel-wing form. It turns daily hair brushing into a lighter and more refined care ritual.
Brand Positioning
The brand is not only a functional brush. It combines visual memory, care experience and gifting value, making the product suitable for vanity tables, bags and daily self-care scenes.
Product Expression
- Design identity: Use the angel-wing form as a clear visual memory point.
- Care experience: Translate detangling performance into a tangible sense of smoothness and reduced pulling.
- Daily ritual: Present brushing as a small act of refined personal care.
- Owned brand asset: Keep product form, content expression, channel display and reputation in one language.
Business Value
The brand gains a distinctive product symbol that users can display, gift, purchase and repurchase.
POOK View
Owned-brand value comes from a product language that users remember, understand and choose repeatedly.